In a poll by the National Restaurant Association, the nation’s chefs cited locally sourced meats, seafood, and produce as the number one restaurant trend for the coming year. To help farmers take advantage of this coming trend, the Appalachian Sustainable Agriculture Project (ASAP) is hosting the 8th annual Marketing Opportunities for Farmers conference February 26 on the campus of Warren Wilson College.

The USDA’s 2007 Census of Agriculture showed that direct market opportunities for farmers—sales to restaurants and consumers — are increasing. In this area, ASAP estimates that more than $30 million in local food was sold in 2010, up three-fold from years past and expected to continue to rise.

Each year, farmers, buyers, and agricultural experts from around the region convene to share concepts and knowledge during a variety of workshops. They leave with the business and marketing tools needed to make a lasting impact on the landscape of the Southern Appalachians. Workshop topics include structuring labor on the farm, managing a CSA, selling to local restaurants, farmers market regulations, agritourism, business and marketing planning, beginning and advanced QuickBooks for farms, among others.

The conference is for experienced and beginning farmers, those seriously interested in farming, food buyers, and high school FFA students. Potential buyers of locally grown goods are also invited during lunch at no charge.

Early bird registration (before February 1), is $30 or $45 for two farm partners. After February 1, the cost is $35 or $50. Price includes a light breakfast, local lunch, and resource notebook. Scholarships for FFA students and those with financial need are available.

ASAP’s mission is to help local farms thrive, link farmers to markets and supporters, and build healthy communities through connections to local food.

For more information, visit asapconnections.org/MOFF2011.html or call 828.236.1282.