Robert Gaston of Gaston Pictures Entertainment says he wasn’t looking to develop a film festival in Asheville. “We didn't choose it, it chose us in a way,” Gaston says.

“We felt strongly there was a need for such an event here, but it wasn't until my partner, Michael Sheldon, and I were at a benefit for Youth OutRight and Bruce Steele suggested we be the ones to bring an LGBTQ film festival into Asheville,” Gaston says. “It was the trigger. ‘Maybe,’ we thought. The next day I talked with Neal Reed at the Fine Arts Theatre—they were on board. Then I called Raymond Murray, the CEO of (film distributor) TLA— he was on board. In Asheville-style, key elements fell into place and we were on our way.”

Asheville’s first LGBTQ Film Festival takes place September 29 - October 2 at the Fine Arts Theatre. Qfest kicks off with Director Wendy Jo Carlton’s romantic comedy musical Jamie and Jessie Are Not Together at 7 p.m. on September 29 followed by the opening night reception at the Hotel Indigo.

About the opening film, Gaston says, “We’re happy to spotlight a wonderful film for all audiences, regardless of sexual preference.” He adds that he is happy that that more than half of Qfest’s feature films are from first-time filmmakers. “We feel privileged to exhibit and promote emerging talent at Asheville Qfest,” Gaston says.

The international first-timer film’s include: Jitters from Iceland, Harvest and Romeos (the closing night film) from Germany, Circumstance from Iran/Lebanon, Over the Edge from the United Kingdom, What’s the Name of the Dame, Wish Me Away, and Gun Hill Road from the United States.

Other notable film selections include: Mangus, eCupid, Longhorns, and documentaries This Is What Love and Action Looks Like and Hollywood to Dollywood.

Qfest Managing Director Michael Sheldon says, “Don’t be thrown by the Q in our name. There is something in Asheville Qfest for everyone, and everything we’ve programmed is for all ... well almost all, maybe keep the kids away from Longhorns.” Sheldon added that Qfest organizers are proud to deliver a lineup of films worthy of Asheville’s diversity and film savvy audience.

Gaston says that because of the support from the community, Qfest organizers already feel that the first Qfest is a success. “Sold-out screenings would be a big plus, too,” he adds.

General admission for films is $10. Discount advanced bundle of three films is $25. An All-Access Badge advanced purchase price is $95 (and includes VIP access to Filmmakers Lounge, all films, and free admission to all parties). Tickets are on sale now. Visit gastonpictures.co for tickets and a detailed listing of Asheville Qfest films and events.