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GUAJIRO CUBAN COMFORT FOOD Grand Opening

March 18, 2023 @ 12:00 pm - 6:00 pm

Free

Asheville’s newest food truck, GUAJIRO CUBAN COMFORT FOOD, will celebrate its grand opening on Saturday, March 18 from 12:00 to 6:00 pm. The grand opening will take place at GUAJIRO’S permanent location in the parking lot of the Asheville Cotton Mill in The River Arts District. The kidfriendly event will include giveaways, live music, classic cars, domino games, cigars, and much more. Great Wild Nowhere will host an after-party with house music and tribal drumming featuring Montaó Music starting at 8:00p.m.

BACKGROUND. GUAJIRO is the childhood dream of owner and founder Christian Barroso, a second-generation Cuban-American who grew up cooking authentic Cuban meals with his grandmother, Nana. Nana would regale Christian with stories about growing up on her father’s farm while teaching him recipes passed down by aunts and grandmothers, all completed with “el toque de Nana” – Nana’s special touch. Now, after years of practicing his culinary skills in a Cuban restaurant and earning a business and entrepreneurship degree from FSU, Christian is bringing his family’s tradition of locally-sourced, fresh, and authentic Cuban food to Asheville.

Pronounced /gwa’hero/, a GUAJIRO is a Cuban farmer, rural person, or agricultural worker. “We chose the name GUAJIRO to honor my great grandfather Serafin Morejón and my grandmother Rosa Montenegro,” says Barroso, who is the son of Rich Patino and Jannette Montenegro, owners of The Asheville Cotton Mill.

Barroso’s great grandfather was a guajiro who grew and sold sugarcane, as well as a variety of native fruits like mango, pineapples, guanabana, and guayaba on his farm. “My family ate off the land and supported many neighbors who lived in poverty and could not afford to purchase food,” says Barroso.

In 1960, the Castro regime took over the sugarcane mills that were the guajiro’s primary source of income. “They would pay farmers like my grandfather $39 a month for his crop,” says Barroso. “He lived his entire life there until the Castro regime then confiscated his farm in 1961. I want to honor my Cuban roots and history but with a modern, second generation Cuban-American twist. Modern, clean, and crisp while staying authentic to the culture of my great grandfather and grandmother.” The kitchen is headed by Chris and his cousin Joel Morales, who has worked as a cook in Cuban restaurants for more than a decade.

THE MENU. The food truck brings a genuine Cuban dining experience to Asheville, where – despite the town’s abundant and well-known culinary scene – there is currently no such option. GUAJIRO, of course, serves up an excellent cubano – the iconic sandwich made with layers tender, flavorful pork and ham, swiss cheese, pickles, and yellow mustard – but their menu will also go far beyond this to offer a full array of Cuban flavor experiences. Not to be missed are the long-simmered black beans made according to Nana’s traditional recipe; the sweet and salty media noche (a pressed, toasted sandwich made with sweet egg bread, léchon pork, ham, cheese, pickles, butter and mustard); and crunchy mariquitas, green plantain chips served with Chef’s creamy cilantro dipping sauce.

For breakfast, GUAJIRO brings sweet and savory Cuban pastries, the perfect marriage with a strong, dark cafe Cubano or lighter cafe con leche. The breakfast menu also includes a number of egg dishes including omelette sandwiches, steak and eggs, and a hearty cuban breakfast plate with eggs, rice, beans, and plantains. Affordability is a crucial component of the GUAJIRO philosophy – harkening back to the generous days of Barroso’s farming ancestors – so servings will be large and reasonably-priced.

OPENING HOURS. Monday, Tuesday, Thursday, and Friday from 8 a.m. to 4 p.m. and Saturday and Sunday from 8 a.m. to 4 p.m. with a breakfast and lunch service. Customers can choose to take their food to-go for a picnic along the French Broad River Greenway or enjoy counter-service at the picnic tables on the lawn beside the Asheville Cotton Mill building. Complement your Cuban meal with beer or wine from The Great Wild Nowhere in Studio A. Pick-up orders can be placed online through GUAJIRO’S website and social media platforms and delivery services available with Uber Eats and Doordash. GUAJIRO plans to eventually extend hours this summer.

To stay updated about daily specials, extended hours, and booking private events, visit guajiroasheville.com or follow Guajiro on Instagram @guajiroavl or on Facebook (Guajiro Cuban Comfort Food).

Details

Date:
March 18, 2023
Time:
12:00 pm - 6:00 pm
Cost:
Free
Website:
https://www.guajiroasheville.com/

Venue

Asheville Cotton Mill Studios
122 Riverside Drive Suite D
Asheville, 28801
+ Google Map
Phone
(305) 968-1300
View Venue Website

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