{"id":4195,"date":"2016-03-07T00:00:38","date_gmt":"2016-03-07T05:00:38","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=4195"},"modified":"2020-10-29T13:30:09","modified_gmt":"2020-10-29T17:30:09","slug":"on-a-personal-note-john-cram","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/arts\/on-a-personal-note-john-cram\/","title":{"rendered":"On a Personal Note: John Cram"},"content":{"rendered":"

Story by Jim Murphy<\/p>\n

In the early 1970s, John Cram visited Asheville and says, \u201cI fell in love with the place.\u201d He moved here and found that Asheville was sitting squarely between the mountains and the doldrums.<\/p>\n

\"On

John Cram. Photo by Paul M. Howey<\/p><\/div>\n

Beyond the town\u2019s natural attractions, there was not a lot to love. And there was not a lot of demand for a 25-year-old holding a communications degree with a concentration in film. (John calls it \u201ca bachelor\u2019s degree in nothing.\u201d) But just beneath that liberal arts background lurked the soul of an entrepreneur.<\/p>\n

\u201cI wanted to open a gallery. I knew I wanted to do it.\u201d But what made him think back then there was a market? \u201cOh I didn\u2019t think that. I just wanted to do one. And boy, was it a struggle.\u201d<\/p>\n

He opened New Morning Gallery in Biltmore Village, and it was doing well enough by 1978 that he was able to borrow the money to buy a much bigger space across the street. It turned out to be just one of several major purchases that have worked out well for John\u2014and very well for Asheville.<\/p>\n

He claims he had no clairvoyant vision of a thriving downtown Asheville that was still at least a decade away. One early experience, however, gave him hope. \u201cI noticed the people coming into my gallery, some of them were country people, and they bought handmade objects. They appreciated the objects because they, too, had a history of making things. They got it. They had a connection to it.\u201d<\/p>\n

As Asheville began its artistic and economic rebirth, John was instrumental in both aspects of the turnaround. He joined the Tourism Development Board, where he promoted the idea of tourism as a \u201cproduct\u201d eligible for state reimbursement of a one percent sales tax.<\/p>\n

He supported the nonprofit organizations that were dedicated to conservation, a relationship that endures to this day. \u201cI continue to tithe a percentage of sales to give to the Conservation Trust for North Carolina and the Southern Appalachian Highlands Conservancy,\u201d says John.<\/p>\n

As an entrepreneur, he found the delicate balance between artistic expression and business success. Just a year after arriving in Asheville, he created the Village Art and Craft Fair, which now brings 120 artists to Biltmore Village every August. And when he expanded his New Morning Gallery, he added a women\u2019s clothing store, featuring creative works in clothing, jewelry, and accessories. He called it Bellagio Art to Wear.<\/p>\n

He turned his attention from Biltmore Village in 1990 when he opened the Blue Spiral 1 fine art gallery on Biltmore Avenue. A year later, he bought the Fine Arts Theatre, which had sat empty and decaying.<\/p>\n

\u201cIt was right next door to Blue Spiral. Some developers wanted to turn it into a nightclub. I bought it, and it took a couple of years before I could afford to have it renovated.\u201d He wasn\u2019t finished though. His next project was to expand on the concept of his Bellagio with a store on Biltmore called Bellagio Everyday.<\/p>\n

The new store features creative clothing designs at a lower price point. In two decades, his holdings grew from one small gallery to a movie theater, two clothing stores, and two major art galleries.<\/p>\n

Asheville was moving along with him. He recalls the moment he realized something significant was occurring in the city. \u201cBy the mid \u201990s, things were happening. People were walking around downtown\u2014even on weekdays. One day I was in my office above the Fine Arts with a window looking over Biltmore Avenue. Two ladies were walking down the street, and when a motorcycle went roaring by, I overheard one of them say, \u2018That\u2019s a Ducati. They\u2019re built in my hometown (Bologna, Italy).\u2019 I realized at that moment that people were coming here from everywhere.\u201d<\/p>\n

Over a 20-year span, John has become a significant presence in the arts scene of a city where the arts are a driving force. He also became an influential figure in the political and conservation arenas. Bottom line is that he participated in\u2014and led\u2014the renaissance of our community.<\/p>\n

Recognition was inevitable. John has been honored with numerous awards from local agencies and in 2013, he was given the state\u2019s highest civilian honor, the North Carolina Award for fine arts. Most recently, he was designated a \u201cDowntown Hero\u201d by the Asheville Downtown Association with a citation that reads: \u201cHe bet on downtown Asheville long before it was vibrant, thriving, and cool. He and his businesses support the arts, and more importantly the artists.\u201d<\/p>\n

Looking back, did the young man with the little gallery ever dream what would become of his endeavors and his city? \u201cOh, not even close,\u201d says John. \u201cDreams were never this extensive. It was always one step at a time.\u201d And looking forward, is he content to enjoy his multiple successes or is there another big project in his future? \u201cI do have another big project, but I\u2019m not telling it. I thought I was done, but I came upon another idea\u2026\u201d<\/p>\n

Jim Murphy, of East Asheville, is a retired television news reporter and former copy editor for the Los Angeles Times. He can be reached at \u2028jimurph41@gmail.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Story by Jim Murphy In the early 1970s, John Cram visited Asheville and says, \u201cI fell in love with the place.\u201d He moved here and found that Asheville was sitting […]<\/p>\n","protected":false},"author":10,"featured_media":4196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,47,94,89],"tags":[],"class_list":["post-4195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","category-arts","category-heritage","category-locally-made"],"yoast_head":"\nOn a Personal Note: John Cram<\/title>\n<meta name=\"description\" content=\"Over a 20-year span, John has become a significant presence in the arts scene of a city where the arts are a driving force.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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