{"id":45578,"date":"2021-09-18T15:57:44","date_gmt":"2021-09-18T19:57:44","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=45578"},"modified":"2021-09-18T15:58:37","modified_gmt":"2021-09-18T19:58:37","slug":"blu29-2","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/blu29-2\/","title":{"rendered":"blu29"},"content":{"rendered":"<div id=\"attachment_45582\" style=\"width: 360px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45582\" class=\"wp-image-45582\" src=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2021\/09\/Shop-Talk-2-Heather-Stefani.jpg\" alt=\"\" width=\"350\" height=\"453\" \/><p id=\"caption-attachment-45582\" class=\"wp-caption-text\">Heather Stefani<\/p><\/div>\n<p>Heather Stefani has been a senior business leader in the fashion industry for several years. \u201cI moved to Asheville from New York four years ago and am now fulfilling my dream of owning a clothing boutique,\u201d she says.<\/p>\n<p>Stefani\u2019s goal is to bring big-city brands to Asheville. \u201cblu29 offers men\u2019s and women\u2019s high-end denim, footwear and other feel-good items selected for their modern, clean aesthetic,\u201d she says.<\/p>\n<p>As for the name of the boutique: \u201cI originally wanted the boutique to be simply called blu, but the name was taken, so I threw \u201829\u2019 in there because who doesn\u2019t want to be eternally 29?\u201d says Stefani.<\/p>\n<p>blu29 now includes ZanZan gallery, a bi-monthly, pop-up art exhibition curated by Zander Stefani. \u201cThe gallery aims to help under-represented artists get their work out into the world,\u201d says Zander.<\/p>\n<p><em>blu29 is located at 146 Church Street, in Asheville. For more information, visit <a href=\"http:\/\/blu29.com\" target=\"_blank\" rel=\"noopener\">blu29.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heather Stefani has been a senior business leader in the fashion industry for several years. \u201cI moved to Asheville from New York four years ago and am now fulfilling my dream of owning a clothing boutique. blu29 offers men\u2019s and women\u2019s high-end denim, footwear and other feel-good items selected for their modern, clean aesthetic,\u201d she says.<\/p>\n","protected":false},"author":14,"featured_media":45582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,57],"tags":[],"class_list":["post-45578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>blu29 - 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