{"id":47297,"date":"2021-12-29T22:15:09","date_gmt":"2021-12-30T03:15:09","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=47297"},"modified":"2021-12-29T22:06:07","modified_gmt":"2021-12-30T03:06:07","slug":"outdoors-getting-outside-with-black-folks-camp-too","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/outdoors\/outdoors-getting-outside-with-black-folks-camp-too\/","title":{"rendered":"Outdoors: Getting Outside with Black Folks Camp Too"},"content":{"rendered":"
\"\"

Goose Creek State Park. Photo courtesy of Steven Reinhold<\/p><\/div>\n

By Emma Castleberry<\/p>\n

Earl B. Hunter, Jr., founder and president of Black Folks Camp Too, was once a self-described \u201csports-car-driving, Italian-suit-wearing, private-plane-flying executive that would\u2019ve never gone camping.\u201d But Hunter\u2019s son wanted to see Mount Rushmore, so the two of them took off on an RV road trip of the US in the summer of 2017. They camped at 49 campgrounds in 20 states over the course of three months. \u201cThis is where the idea came from,\u201d Hunter says of his business. \u201cI didn\u2019t see any Black folks out there. That drove me to say, \u2018Something has to change.\u2019\u201d<\/p>\n

Black Folks Camp Too isn\u2019t trying to further segregate the outdoors, which Hunter says is already one of the most segregated places in the world. \u201cProbably more than barber shops and churches,\u201d he says. \u201cWhat we want is for more Black folks to enjoy the 640 acres of public land that we pay for. Our job is to educate. We\u2019re not here to twist arms, we\u2019re here to twist hearts.\u201d<\/p>\n

\"\"

Earl B. Hunter, Jr., holds up the Unity Blaze in Brevard. Photo courtesy of Black Folks Camp Too<\/p><\/div>\n

The education mission at Black Folks Camp Too is threefold. Firstly, the company wants to make the outdoors more accessible to Black people by educating them about how to use recreational resources. But the company also works to educate what Hunter calls \u201cthe current lifestylers\u201d\u2014the predominantly white base that uses the outdoors regularly\u2014on why Black people haven\u2019t been using parks, trails and public lands. \u201cWe have generational fear,\u201d Hunter explains. \u201cMy great-grandmother told my grandmother told my mother told me, \u2018You don\u2019t belong in those woods.\u2019 The woods were places where lynchings, cross burnings and intimidation took place.\u201d But in addition to that generational trauma, there is another reason the outdoor recreation space is so white-dominated: \u201cThe industry never invited us,\u201d Hunter says.<\/p>\n

This is something that Hunter knows well, as he spent many years as an executive in the 114 billion dollar RV industry, part of an outdoor recreation economy that generated nearly 700 billion dollars in consumer spending in 2020. \u201cIt\u2019s about educating Black folks, the current lifestyle, and the industry,\u201d says Hunter. \u201cOnce we\u2019re all educated, that will allow folks that look like me to decide if they want to enjoy a lifestyle that I think is the dopest.\u201d<\/p>\n

The Black Folks Camp Too Digital Education Initiative uses social media posts, videos and partnerships with organizations like North Carolina State Parks and Leave No Trace to promote their mission. Hunter also talks about the exponential effect of educating a single person, who can then educate others. \u201cThe greatest thing we can do as a company is to train people in the lifestyle to invite people of color into the outdoors,\u201d he says.<\/p>\n

Black Folks Camp Too recently released the Unity Blaze, an iconic image of a campfire that sends an important message. \u201cWe need a symbol to say we treat everyone, everywhere, equally,\u201d he says. \u201cI wish we didn\u2019t need one, but we do. When you see that patch or sticker on that car, you know that that person treats everyone, everywhere, equally.\u201d<\/p>\n

The company has several ongoing partnerships to spread the Unity Blaze far and wide. It appears on the insoles of a line of Oboz Boots, on flags flying above RV dealerships, and on stickers, patches and apparel that can be purchased on the Black Folks Camp Too website. \u201cIf we\u2019re going to encourage more Black folks to go and enjoy the outdoors, we want them to do so with any and everybody,\u201d Hunter says.<\/p>\n

\"\"

Crowders Mountain State Park. Photos courtesy of Appalachian Adventure Company<\/p><\/div>\n

Raileigh Duschen, the executive assistant at Black Folks Camp Too, met Hunter while she was working as a wilderness therapy guide for troubled youth in Brevard. \u201cAs a woman of color, I know how important it is for me to be a leader in the industry,\u201d she says. \u201cThrough working with Black Folks Camp Too, I meet other people of color who ask how they can get involved. I\u2019m just overjoyed to share the knowledge. The most important thing is to educate and inspire.\u201d<\/p>\n

Hunter is quick to emphasize that Black Folks Camp Too is not a nonprofit. \u201cWe emphatically love saying that we\u2019re a business,\u201d he says. \u201cBeing a business is going to ensure that we\u2019re sincere, meaningful, measurable and sustainable in the marketplace.\u201d<\/p>\n

While Black Folks Camp Too is sometimes misidentified as a consulting firm or a guiding company, the best way to describe the business is as \u201ca world changer,\u201d Hunter says. \u201cWe have an opportunity to change the world and we\u2019re going to do that through the outdoors. This is not a regional vision or even a state vision\u2014this is a world vision.\u201d<\/p>\n

For more information, visit BlackFolksCampToo.com<\/a>. Hunter will present at the Sierra Club WENOCA meeting on Thursday, January 6, at 7 p.m.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Folks Camp Too isn\u2019t trying to further segregate the outdoors, which Hunter says is already one of the most segregated places in the world. \u201cProbably more than barber shops and churches,\u201d he says. \u201cWhat we want is for more Black folks to enjoy the 640 acres of public land that we pay for. Our job is to educate. We\u2019re not here to twist arms, we\u2019re here to twist hearts.\u201d<\/p>\n","protected":false},"author":14,"featured_media":47300,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,106],"tags":[],"class_list":["post-47297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoors","category-recreation"],"yoast_head":"\nOutdoors: Getting Outside with Black Folks Camp Too - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"Black Folks Camp Too isn\u2019t trying to further segregate the outdoors, which Hunter says is already one of the most segregated places in the world. \u201cProbably more than barber shops and churches,\u201d he says. \u201cWhat we want is for more Black folks to enjoy the 640 acres of public land that we pay for. Our job is to educate. 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