{"id":57840,"date":"2023-03-29T14:30:06","date_gmt":"2023-03-29T18:30:06","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=57840"},"modified":"2023-03-29T14:16:43","modified_gmt":"2023-03-29T18:16:43","slug":"asheville-greenworks-celebrating-a-50-year-legacy","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/outdoors\/asheville-greenworks-celebrating-a-50-year-legacy\/","title":{"rendered":"Asheville Greenworks: Celebrating a 50-Year Legacy"},"content":{"rendered":"
\"\"

River cleanup<\/p><\/div>\n

By Emma Castleberry<\/p>\n

Asheville GreenWorks will celebrate its 50th anniversary on Monday, April 17. The organization\u2019s legacy can be seen all over Asheville, in a cleaner French Broad River, tens of thousands of urban trees and more than 40 parks and playgrounds. But, perhaps more significantly, Asheville GreenWorks has increased public awareness about our region\u2019s precious natural resources, centering environmental appreciation as a foremost community value.<\/p>\n

Asheville GreenWorks was founded in 1973 as a community-wide revitalization initiative called Quality \u201876. \u201cIt was a group of residents\u2014community and elected leaders, business owners and ordinary citizens\u2014who volunteered their time, creativity and elbow grease to the common cause of improving the quality of life for Asheville\u2019s residents ahead of the nation\u2019s bicentennial,\u201d says GreenWorks executive director Dawn Ch\u00e1vez. Quality \u201876 tackled litter and pollution; invested in the revitalization of Pack Square and Pritchard Park and the construction of Pack Memorial Library; cleaned streets and waterways; planted trees and gardens; and hosted concerts and programs to unite the community in action for the local environment.<\/p>\n

\"\"

Tree planting at Hillcrest<\/p><\/div>\n

After the bicentennial, the organization was renamed Quality Forward and became affiliated with the Keep America Beautiful organization. Quality Forward played a critical role in launching cultural events like Bele Chere, a large outdoor music and arts festival in downtown, and the \u201cSundays in the Park\u201d concert series and in bringing recycling services to the area.<\/p>\n

Bess Baird joined Quality Forward initially as a volunteer on the Schools Committee and then became coordinator of the schools program. In this role, she developed classroom materials like the Project Pride curriculum, incentives and rewards for participation, school competitions and contests, and Caty Cleanup, a character that visited classrooms to engage and inspire students. Many Asheville natives likely have memories of school visits from Caty Cleanup, who educated local students about litter for decades. \u201cI still have former kindergartners who were part of Project Pride approach me in various places, like Ingles, and tell me they would never throw any trash down and they recycle,\u201d says Baird.<\/p>\n

In the late 1990s, Katie Breckheimer worked for Quality Forward leading the areas of River Improvement, Pedestrian Coordination, Recycling and Environmental Education. She also took on the identity of Caty Cleanup. \u201cI had always favored recycling as a way to teach about natural resources,\u201d she says. \u201cStrolling into a classroom with a brand new bicycle made from recycled materials really got their attention. My program was called Caty Cleanup Cycles Back, and I talked to the children about what the bike parts were made from.\u201d<\/p>\n

\"\"

Bess Baird as Caty Cleanup<\/p><\/div>\n

While Asheville GreenWorks\u2019 early history served to inspire and educate multiple generations of eco-minded citizens, the modern organization has adapted to address different, and arguably more urgent, issues. \u201cDuring the first 35 years of the organization\u2019s history, Asheville\u2019s most pressing environmental needs were polluted waterways, litter and illegal dumping,\u201d says Ch\u00e1vez. \u201cWhile those issues continue to plague Asheville today, new challenges, such as responding to the impacts of a changing climate, have shifted our attention in new directions.\u201d<\/p>\n

Presently, GreenWorks\u2019 long-term vision includes four core impacts: Community-Scale Climate Resilience, Empowered Communities, Systems Change and a Healthy Environment. Key programs and projects in these areas include restoring the urban tree canopy, preserving native pollinators and reducing air and water pollution.<\/p>\n

While GreenWorks\u2019 overarching mission may have evolved, education remains a central tenet of the nonprofit\u2019s work. \u201cOur work has always been to be in conversation with Asheville\u2019s communities,\u201d says Ch\u00e1vez. \u201cGreenWorks is celebrating 50 years because the organization has remained relevant to the changing needs of the environment and the community over time. We have invested in building trust and meaningful relationships, followed through on commitments and demonstrated to communities that we are with them for the long haul.\u201d<\/p>\n

To learn more, donate or volunteer, visit AshevilleGreenWorks.org<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Asheville GreenWorks will celebrate its 50th anniversary on Monday, April 17. The organization\u2019s legacy can be seen all over Asheville, in a cleaner French Broad River, tens of thousands of urban trees and more than 40 parks and playgrounds.<\/p>\n","protected":false},"author":14,"featured_media":57843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,62],"tags":[],"class_list":["post-57840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservation","category-outdoors"],"yoast_head":"\nAsheville Greenworks: Celebrating a 50-Year Legacy - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"Asheville GreenWorks will celebrate its 50th anniversary on Monday, April 17. 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