{"id":58645,"date":"2023-04-28T18:15:03","date_gmt":"2023-04-28T22:15:03","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=58645"},"modified":"2023-04-28T18:05:21","modified_gmt":"2023-04-28T22:05:21","slug":"food-drink-lured-market-grill","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/food-drink-lured-market-grill\/","title":{"rendered":"Food &#038; Drink: Lured Market &#038; Grill"},"content":{"rendered":"<div id=\"attachment_58633\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-58633\" class=\"size-full wp-image-58633\" src=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy.jpg\" alt=\"\" width=\"1200\" height=\"757\" srcset=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy.jpg 1200w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy-300x189.jpg 300w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy-1024x646.jpg 1024w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy-768x484.jpg 768w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy-810x511.jpg 810w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-50-copy-1140x719.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-58633\" class=\"wp-caption-text\">Outdoor pet-friendly seating at Lured Market &amp; Grill. Photo by Frances O&#8217;Connor<\/p><\/div>\n<p>By Emma Castleberry<\/p>\n<p>Located just a short walk from Lake Lure Beach and the historic Lake Lure Inn, Lured Market and Grill appeals to both locals and tourists alike for its convenience, quality and lake-life ambiance. Paul and Cara Brock opened Lured Market and Grill in 2019. \u201cIt\u2019s a low-key atmosphere\u2014one where you can hop off the boat and head over in your flip-flops\u2014but you are going to enjoy superior quality and service,\u201d says Cara. \u201cThe family- and dog-friendly vibe is often what folks recognize and appreciate.\u201d<\/p>\n<div id=\"attachment_58630\" style=\"width: 460px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-58630\" class=\"wp-image-58630\" src=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy.jpg\" alt=\"\" width=\"450\" height=\"259\" srcset=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy.jpg 1200w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy-300x173.jpg 300w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy-1024x590.jpg 1024w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy-768x442.jpg 768w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy-810x466.jpg 810w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-12-copy-1140x656.jpg 1140w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-58630\" class=\"wp-caption-text\">The Quirky Turkey Sandwich with sweet potato tots and roasted Brussels sprouts. Photo by Frances O&#8217;Connor<\/p><\/div>\n<p>The atmosphere is enhanced by the location, a revitalized gas station originally built in 1927. \u201cWe were walking our dogs at the lake and happened by the old gas station, noticing that the building was available,\u201d says Paul. \u201cWe went home and the wheels started turning.\u201d The Brocks knew that the area was in need of a casual, affordable dining option as well as a comfortable gathering place. \u201cWe said, \u2018Somebody should do something amazing with that place,\u2019\u201d says Paul. \u201cAnd the next thing you know, that somebody was us.\u201d<\/p>\n<p>Beneath paneling and plaster, the Brocks found beautiful, original brick work and antique glass windows. They added plentiful outdoor seating for summer fun as well as an enclosed portico for year-round comfort. \u201cThe small pond behind is a draw for many,\u201d says Cara. \u201cSome folks have had some fishing luck or just skipped a rock or two along with our new resident duck.\u201d All of this, of course, is complemented by stellar views of the lake, mountains and Chimney Rock in the distance.<\/p>\n<p>While the vibe may draw people in, it\u2019s the food that keeps them coming back. \u201cI like serving delicious food to people,\u201d says Paul. \u201cWe source all of our ingredients from local farmers as often as possible and in season, like Vandele Farms pork and Hickory Nut Gap meats. We make house-made options like our dressings, pimento cheese and habanero peach jam.\u201d<\/p>\n<div id=\"attachment_58648\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-58648\" class=\"size-full wp-image-58648\" src=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1.jpg\" alt=\"\" width=\"1200\" height=\"552\" srcset=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1.jpg 1200w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1-300x138.jpg 300w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1-1024x471.jpg 1024w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1-768x353.jpg 768w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1-810x373.jpg 810w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/FoodDrinkLuredTrio-1-1140x524.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-58648\" class=\"wp-caption-text\">(From left) Skylar with fresh baked cookies; Lured\u2019s Little Library; Detail of The Maye Salad. Photos by Frances O\u2019Connor<\/p><\/div>\n<p>Whether you dine in at Lured Market and Grill or pick up quick food to go, you can expect creative dishes that start with local, fresh ingredients. \u201cWe also appreciate the need for kid-friendly, gluten-free and vegetarian\/vegan choices and provide great options there too,\u201d says Paul. \u201cOur weekly specials are always unique. Our most popular soup special from this winter, Chef Doug\u2019s Zuppa Toscana, even won the Lake Lure Souper Supper cookoff this winter.\u201d<\/p>\n<p>New this season is the \u201cLured Snacklebox,\u201d an on-the-go charcuterie selection served up in a real tackle box. \u201cIt\u2019s perfect for our lake-goers to grab along with their other lake essentials like beer, ice, fishing tackle and snacks,\u201d says Paul.<\/p>\n<div id=\"attachment_58628\" style=\"width: 460px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-58628\" class=\"wp-image-58628\" src=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy.jpg\" alt=\"\" width=\"450\" height=\"245\" srcset=\"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy.jpg 1200w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy-300x163.jpg 300w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy-1024x557.jpg 1024w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy-768x418.jpg 768w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy-810x441.jpg 810w, https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-07-copy-1140x620.jpg 1140w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-58628\" class=\"wp-caption-text\">Seasonal burger with fries. Photo by Frances O&#8217;Connor<\/p><\/div>\n<p>At the market, shoppers will find locally made crafts like ceramics, wood-turned bowls, jewelry and soaps, as well as local foodie favorites like Two Brothers Jerky, ShareWell Coffee and Shanti Elixirs.<\/p>\n<p>In partnership with the head chef at Lured, the Brocks recently opened a new food truck. Lured on the Fly, located on Memorial Highway across from the Flowering Bridge, will be offering breakfast options daily\u2013a rarity in the Lake Lure\/ Chimney Rock area, as well as a new lunch and dinner menu. \u201cLook for the big red truck and colorful picnic tables,\u201d says Cara.<\/p>\n<p><em>Lured Market and Grill is located at 2655 Memorial Highway, Lake Lure. For more information visit <a href=\"http:\/\/LuredMarketAndGrill.com\" target=\"_blank\" rel=\"noopener\">LuredMarketAndGrill.com<\/a> or call 828.625.9192. You can also find Lured Market and Grill on Facebook and Instagram.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Located just a short walk from Lake Lure Beach and the historic Lake Lure Inn, Lured Market and Grill appeals to both locals and tourists alike for its convenience, quality and lake-life ambiance. Paul and Cara Brock opened Lured Market and Grill in 2019.<\/p>\n","protected":false},"author":14,"featured_media":58627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,57],"tags":[],"class_list":["post-58645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Food &amp; Drink: Lured Market &amp; Grill - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"Located just a short walk from Lake Lure Beach and the historic Lake Lure Inn, Lured Market and Grill appeals to both locals and tourists alike for its convenience, quality and lake-life ambiance. 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Paul and Cara Brock opened Lured Market and Grill in 2019.","breadcrumb":{"@id":"https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/food-drink-lured-market-grill\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/food-drink-lured-market-grill\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/food-drink-lured-market-grill\/#primaryimage","url":"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-03-copy.jpg","contentUrl":"https:\/\/thelaurelofasheville.com\/updatestage\/wp-content\/uploads\/2023\/04\/frances-oconnor-Lured-Market-Final-03-copy.jpg","width":1200,"height":772,"caption":"The Maye Salad. 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