{"id":62245,"date":"2023-09-06T13:01:01","date_gmt":"2023-09-06T17:01:01","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=62245"},"modified":"2023-09-06T13:01:01","modified_gmt":"2023-09-06T17:01:01","slug":"the-grapevine-mary-taylor-helps-consumers-make-informed-wine-choices","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/the-grapevine-mary-taylor-helps-consumers-make-informed-wine-choices\/","title":{"rendered":"The Grapevine: Mary Taylor Helps Consumers Make Informed Wine Choices"},"content":{"rendered":"

\"\"<\/p>\n

By Gina Trippi<\/p>\n

How do you get started down the long and winding road of wines? When there are thousands of grapes with foreign names from locations you have only dreamed about, undecipherable labels and winery names that mean nothing to you, how can you choose?<\/p>\n

Over the years, price and well-known grapes such as Chardonnay, have been the starting point for most Americans. Big retailers offer big selection. So, yes, there may be wines representing a sincere attempt to follow tradition, but how would you know? And, still, without a lot of research, you have no selection guidelines.<\/p>\n

\"\"

Mary Taylor wine label<\/p><\/div>\n

\u201cSupermarket aisles are stocked with inexpensive, cunningly branded wines, packaged not to educate consumers about what\u2019s inside the container but to appeal to one\u2019s predilections, whether cute animals, titillation, desserts or an air of gloomy mystery,\u201d says wine critic Eric Asimov in The New York Times<\/em>.<\/p>\n

But it gets worse. Some retailers try to take advantage of a consumer\u2019s lack of knowledge and appeal to the trend of the day. Wines, for example, might be advertised as gluten-free. Surprise! Almost all wines are gluten-free. And there is no standard definition of \u201cnatural.\u201d<\/p>\n

The solution is to find an importer you trust.<\/p>\n

\u201cEnter Mary Taylor, a wine entrepreneur, who has made it her business to fill this void,\u201d Asimov says. \u201cShe offers a simple, elegant solution, one that does not pander, condescend or dumb down.\u201d<\/p>\n

A Mary Taylor label presents the region first, followed by the winemaker, with the grapes listed on the back label. Why? She believes the grape tells only part of the story. What is missing, according to Taylor is \u201cplace,\u201d what the French call terroir<\/em>. In essence, terroir is a \u201csense of place\u201d and all that makes that place, including climate, soil, elevation\u2014in short, the origin of the wine.<\/p>\n

\u201cTerroir explains why Pinot Noir from one village in Burgundy will taste noticeably different from the same grape grown in the next town, or even the next vineyard over,\u201d says Taylor. This is why most European wineries do not label their wines by the grape but rather with the location where the grapes were grown. Each area presents its own singular identity. No two are alike.<\/p>\n

\u201cI created Mary Taylor Wine because I don\u2019t think you should have to be a serious wine expert to experience the kind of honest, authentic wines that the Europeans have been enjoying for centuries,\u201d Taylor says.<\/p>\n

Recently, we offered four Mary Taylor wines for customers to taste, including one from Spain that Asimov recommends. \u201cOne of these, a juicy, balanced, uncomplicated yet delicious red from Castilla y Le\u00f3n, a large region northwest of Madrid, is terrific, made entirely of prieto picudo, an obscure grape grown virtually nowhere else in the world,\u201d he says. \u201cIt\u2019s a great deal.\u201d At Metro Wines, we can access 32 Mary Taylor wines for you!<\/p>\n

One of our customers summed up the experience saying, \u201cMary Taylor is really onto something!\u201d<\/p>\n

Gina Trippi is the co-owner of Metro Wines, 169 Charlotte Street in Asheville. Committed to the community, Metro Wines offers big-shop selection with small-shop service. Gina can be reached at gina@metrowinesasheville.com<\/a> or 828.575.9525.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

How do you get started down the long and winding road of wines? When there are thousands of grapes with foreign names from locations you have only dreamed about, undecipherable labels and winery names that mean nothing to you, how can you choose?<\/p>\n","protected":false},"author":14,"featured_media":62248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,57],"tags":[],"class_list":["post-62245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breweries","category-lifestyle"],"yoast_head":"\nThe Grapevine: Mary Taylor Helps Consumers Make Informed Wine Choices - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"How do you get started down the long and winding road of wines? 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