{"id":70032,"date":"2024-06-21T14:03:17","date_gmt":"2024-06-21T18:03:17","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=70032"},"modified":"2024-06-21T14:03:17","modified_gmt":"2024-06-21T18:03:17","slug":"waynesville-soda-jerks-southern-appalachia-in-a-bottle","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/lifestyle\/waynesville-soda-jerks-southern-appalachia-in-a-bottle\/","title":{"rendered":"Waynesville Soda Jerks: Southern Appalachia in a Bottle"},"content":{"rendered":"
\"\"

Waynesville Soda Jerks president and co-founder Megan Brown; vice-president and co-founder Chris Allen; and their son Grady Allen<\/p><\/div>\n

By Emma Castleberry<\/p>\n

Chris Allen and Megan Brown started Waynesville Soda Jerks in 2013 as a farmers market booth in Haywood County. At the time, they were both in the entrepreneurship program at Haywood Community College. \u201cWe were simply looking for something fun to do that summer and started what we, in hindsight, lovingly call our \u2018adult lemonade stand,\u2019\u201d says Allen, vice president of the company. \u201cWe were frequent shoppers at our local farmers market, located just a couple blocks walk from our apartment. The market, a strip of pavement that in the heat of summer could become unbearably hot, offered nothing to drink. We had been toying with making sodas at home with a simple home carbonation system and we took that idea and scaled it for the farmers market.\u201d<\/p>\n

\"\"

Delivery manager Brittany Vinyard; production supervisor Juno Matthews, and Chris Allen process grapes<\/p><\/div>\n

Allen and Brown had their tiny apartment kitchen inspected and approved as a home processing facility by the Department of Agriculture and used $1,000 from their personal savings to buy a market tent, a keg and some ingredients. \u201cThat same year we launched a Kickstarter campaign to acquire some small-scale bottling equipment,\u201d says Allen.<\/p>\n

In 2015, Waynesville Soda Jerks relocated to an incubator space and began hand bottling operations servicing its first seven local, wholesale accounts. They landed at their current facility in 2019, where they\u2019ve been able to scale even further. \u201cWe now operate our business with a six-head automated bottling and packaging system and service over 150 locations throughout the region,\u201d says Allen.<\/p>\n

This year, Waynesville Soda Jerks is celebrating 11 years in business. Throughout it all, working with regionally sourced ingredients has been a priority. The company\u2019s tagline is \u201cSouthern Appalachia in a Bottle.\u201d<\/p>\n

\u201cAs Haywood County natives, born and raised, it is of the utmost importance to us to highlight the wonderful things that our region has to offer,\u201d says Brown, who is the company\u2019s president. \u201cWith our brand and products, our mission is to support the bounty of amazing ingredients available in our region by supporting the farmers and producers in our local agriculture system. We achieve this goal by sourcing our primary ingredients for each soda flavor directly from small farms. We love to tell our customers the exact location of the farms and even the name of the farmer that grows our ingredients.\u201d<\/p>\n

\"\"Waynesville Soda Jerks started its partnership with Rayburn Farms several years ago for the limited-release holiday Ginger Cranberry soda.<\/p>\n

\"\"\u201cThey\u2019re so dedicated to sourcing all they can from local growers and, unlike many of their peers in the local food manufacturing industries, they accept that there will always be the need for flexibility, whether that\u2019s on pricing, availability or changes in production methods,\u201d says farm owner Michael Rayburn. \u201cAt the end of the day, it\u2019s not important that companies like Waynesville Soda Jerks source locally, but that\u2019s exactly the beauty in what they do. They don\u2019t have to. They could save money, time, headaches and inconsistencies by sourcing from the open market, but they choose to go this route. And what that effort brings is more financial security to local growers.\u201d<\/p>\n

Brown and Allen weather the thrill and disappointments of farming alongside their partners. \u201cWhen it comes to more tender fruits such as peaches and plums, we\u2019ve had several years where our suppliers have experienced late spring season frosts and lost some or all of their crops,\u201d says Brown. \u201cIn that event, we make tough decisions about whether to temporarily discontinue a flavor or seek ingredients outside of our typical radius. For example, in the event that we are unable to source our local Haywood County grown peaches from KT\u2019s Orchard, we might consider an eastern North Carolina or even a South Carolina peach farm.\u201d<\/p>\n

\"\"

Grady Allen checks out some chilis at Smoking J\u2019s Fiery Foods<\/p><\/div>\n

Waynesville Soda Jerks primarily works in wholesale, selling to local restaurants, breweries, caf\u00e9s and small grocers. In addition to the Waynesville Soda Jerk brand, the company has a private label soda program. Through this program, they work with clients like Biltmore, for whom they created a Biltmore Blueberry Basil Soda featuring hydroponically grown basil directly sourced from the Biltmore Gardens. At the gift shop attached to the production facility, individuals can purchase mix-and-match four packs and six packs, as well as cases of 24. The Waynesville Soda Jerks online store also has nationwide shipping.<\/p>\n

The innovative flavors make these sodas easy to enjoy on ice or straight out of the bottle, and they\u2019re also great for cocktail and mocktail mixing. Mix gin and a squeeze of lemon into their Lavender Lemon soda for a Lavender Lemon Collins, or stir up the new Ginger soda with vodka and a slice of lime for a Moscow Mule. The Raspberry Cream soda\u2014a year-round best seller\u2014makes a delicious soda float when poured over a scoop of vanilla ice cream. However you find yourself enjoying a soda from Waynesville Soda Jerks, you\u2019ll know the flavor is reflective of the landscape and bottled with an appreciation for our region\u2019s bounty and the farmers who tend it.<\/p>\n

Waynesville Soda Jerks production facility and gift shop is located at 35 Bridges Street, Waynesville. Learn more at WaynesvilleSodaJerks.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Chris Allen and Megan Brown started Waynesville Soda Jerks in 2013 as a farmers market booth in Haywood County. At the time, they were both in the entrepreneurship program at Haywood Community College.<\/p>\n","protected":false},"author":14,"featured_media":70036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,57,89],"tags":[],"class_list":["post-70032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-lifestyle","category-locally-made"],"yoast_head":"\nWaynesville Soda Jerks: Southern Appalachia in a Bottle - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"Chris Allen and Megan Brown started Waynesville Soda Jerks in 2013 as a farmers market booth in Haywood County. 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