{"id":79152,"date":"2025-04-06T12:26:38","date_gmt":"2025-04-06T16:26:38","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=79152"},"modified":"2025-04-06T12:26:38","modified_gmt":"2025-04-06T16:26:38","slug":"outdoors-outdoor-business-alliance-presents-10th-annual-get-in-gear-festival-april-26","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/outdoors\/outdoors-outdoor-business-alliance-presents-10th-annual-get-in-gear-festival-april-26\/","title":{"rendered":"Outdoors:<\/strong> Outdoor Business Alliance Presents 10th Annual Get in Gear Festival April 26"},"content":{"rendered":"
\"\"

Get in Gear Festival<\/p><\/div>\n

By Emma Castleberry<\/p>\n

The Outdoor Business Alliance\u2019s 10th Annual Get in Gear Festival (GIGF) will take place on Saturday, April 26, from 12\u20145 p.m. at the Adventure Center of Asheville. For a decade, this festival has brought together outdoor enthusiasts, local businesses and industry leaders, strengthening the region\u2019s reputation as a premier hub for outdoor adventure and innovation.<\/p>\n

\"\"

Get in Gear Festival<\/p><\/div>\n

\u201cGIGF was originally intended to showcase local outdoor brands to the locals and bring awareness to buying local,\u201d says Dorene O\u2019Malley, interim executive director of the Outdoor Business Alliance. \u201cIt is still rooted in the same premise; only now the number of brands have grown and we liken ourselves as the Outdoor Industry Hub of the East.\u201d<\/p>\n

For participating businesses, the event is as much about connection as it is about commerce. \u201cParticipating in GIGF has been a fantastic opportunity for ENO to connect with our local outdoor community and reinforce that we are a proud WNC brand,\u201d said Anna Rawlins, marketing director at Eagles Nest Outfitters (ENO). \u201cThe festival has helped increase our visibility both locally and regionally, allowing us to engage directly with outdoor enthusiasts who share our passion for adventure and relaxation.\u201d<\/p>\n

\"\"

Get in Gear Festival<\/p><\/div>\n

The festival\u2019s interactive nature allows attendees to truly experience the products and services on display by testing new gear and engaging in live demonstrations. \u201cCurrently, GIGF is the only event that brings together the wide variety of outdoor brands in WNC,\u201d says Austin Bankert, founder of Cognative MTB. \u201cThis presents an amazing opportunity for the communities here to interact with these brands and experience their products and services firsthand.\u201d<\/p>\n

The heart of GIGF lies in its ability to bring people together, not just as consumers or industry professionals, but as a community bonded by a love for WNC\u2019s incredible natural spaces. \u201cEvents like this solidify WNC\u2019s place on the map as a premier hub for outdoor industry leadership and innovation,\u201d says O\u2019Malley. \u201cIt helps us to foster connections, cultivate community and collaborate with one another\u2014things that are always happening behind the scenes in our local outdoor community, but GIGF brings this front and center.\u201d<\/p>\n

The Adventure Center of Asheville is located at 85 Expo Drive, Asheville. The Get in Gear Festival is free to attend and open to the public. Learn more at OutdoorBusinessAlliance.org<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Outdoor Business Alliance\u2019s 10th Annual Get in Gear Festival (GIGF) will take place on Saturday, April 26, from 12\u20145 p.m. at the Adventure Center of Asheville. 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