{"id":82575,"date":"2025-08-17T12:13:19","date_gmt":"2025-08-17T16:13:19","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=82575"},"modified":"2025-08-17T12:13:48","modified_gmt":"2025-08-17T16:13:48","slug":"spotlight-on-blueprint-for-impact-designing-a-new-model-for-community-resilience","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/communities\/spotlight-on-blueprint-for-impact-designing-a-new-model-for-community-resilience\/","title":{"rendered":"Spotlight On:<\/strong> Blueprint for Impact ~ Designing a New Model for Community Resilience"},"content":{"rendered":"
\"\"

Partner Project with Bounty & Soul<\/p><\/div>\n

By Emma Castleberry<\/p>\n

The destruction of Hurricane Helene in Western North Carolina prompted filmmaker Keresey Pearl and her partner Briana Pond to take action. \u201cWe knew we wanted to put good media out about what was happening in the community because we saw a lot of media coming out of this region that wasn\u2019t accurate or authentic,\u201d Pearl says. What began as a project documenting recovery efforts quickly drew in collaborators and evolved into something much larger: a woman-led nonprofit with a mission to support regional resilience through storytelling, strategy and systems-building.<\/p>\n

\"\"

River Clean-up Crew<\/p><\/div>\n

Blueprint for Impact was co-founded by Pearl and Pond in partnership with Jennifer Germaine and Sarah Watkins. \u201cWe describe ourselves as a for-impact organization, because we believe it\u2019s time to move beyond traditional non-profit models that often carry stigma or limitations,\u201d says Pearl. \u201cOur aim is to develop a finance model that blends sponsorship, donation and values-aligned investment\u2014generating profit without being extractive to people or the planet.\u201d<\/p>\n

That model supports three pillars\u2014collaborate, finance, amplify\u2014and its results can be seen in four areas of return: inspirational, sociological, ecological and financial. \u201cWe know that we need to make money and create capital in order to move things in this world that we live in,\u201d says Pearl. \u201cWe want people to understand that money can be a tool for good\u2014when it\u2019s used to build regenerative systems rather than just generate more money.\u201d<\/p>\n

\"\"

Ribbon cutting for the Mural at the Black Heritage Trail<\/p><\/div>\n

The Blueprint for Impact team began facilitating conversations among organizations and individuals already doing vital recovery work. \u201cThe thing that we kept hearing over and over again from people is that there\u2019s a lot of people doing a lot of great things, they\u2019re just doing it in silos,\u201d Pearl says. \u201cSo they said, if you guys can be the connectors to connect all the leadership groups … then that would be a major piece.\u201d<\/p>\n

They started having conversations, listening and connecting, which resulted in a number of flagship projects for the initiative. One such project is a partnership with Bounty & Soul, a food justice nonprofit that distributes fresh food to tens of thousands each month. Another emerging project involves using downed timber to make biochar, addressing both wildfire risk and soil degradation. \u201cBri [Pond] has a really extensive background in permaculture,\u201d says Pearl. \u201cShe was saying from the very beginning we should be using these [downed] trees and creating biochar from them to be able to nurture the soils.\u201d<\/p>\n

This idea grew into a collaboration between the National Forest Foundation and the Institute for Integrated Regenerative Design led by Alan Booker. \u201cOur strength is in collaboration\u2014we brought together people who know how to make this happen and are already doing the work on the ground,\u201d says Pearl.<\/p>\n

\"\"

LEAF Retreat Festival<\/p><\/div>\n

Blueprint\u2019s support doesn\u2019t just involve strategy\u2014it\u2019s also media and messaging. \u201cOne of the biggest things that [existing organizations] need is media,\u201d Pearl says. \u201cWe\u2019re going to be able to create media for all these organizations and take it on tour.\u201d The regional and national tour will serve as a fundraising and awareness tool, supported by a documentary that doubles as the organization\u2019s annual impact report. \u201cWe are expecting this to be released in the spring,\u201d says Pearl.<\/p>\n

Though rooted in WNC, the initiative has broader ambitions. \u201cWe really wanted to design something that we can pilot here and get it really refined \u2026 and then take it to [other places] and scale it up or down depending upon what they need,\u201d Pearl says.<\/p>\n

Helene may have been the catalyst, but the mission extends beyond disaster response. \u201cWe recognize this world that we live in, this time that we live in\u2014it\u2019s calling for some people to be examples of what we want to see more of in the world,\u201d Pearl says. \u201cWe\u2019ve done [this work] because we\u2019re so passionate about caring for people and really being able to showcase how we can do it.\u201d<\/p>\n

\"\"

Pisgah Project Day Cleanup<\/p><\/div>\n

For now, the team is primarily seeking initial funding to support staff and media production. \u201cWe\u2019re seeking connections and networks that can help open doors to funding opportunities and media partnerships, both to support our team and to bring these impactful projects to life,\u201d says Pearl. \u201cWith this support, we can continue developing and scaling this framework to serve communities for generations to come.\u201d<\/p>\n

Blueprint for Impact may be a young organization, but its model is already resonating. \u201cEach one of our projects is touching a vital piece of the community that helps make up a whole, thriving ecosystem, and it happened very organically,\u201d Pearl says. \u201cWe could be a beacon for the country [showing] how communities do come together after something like this\u2014and showcasing that hope and that inspiration to people.\u201d<\/p>\n

Learn more at BlueprintforImpact.earth<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The destruction of Hurricane Helene in Western North Carolina prompted filmmaker Keresey Pearl and her partner Briana Pond to take action. \u201cWe knew we wanted to put good media out about what was happening in the community because we saw a lot of media coming out of this region that wasn\u2019t accurate or authentic,\u201d Pearl says.<\/p>\n","protected":false},"author":14,"featured_media":81998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,57],"tags":[],"class_list":["post-82575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communities","category-lifestyle"],"yoast_head":"\nSpotlight On: Blueprint for Impact ~ Designing a New Model for Community Resilience - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"The destruction of Hurricane Helene in Western North Carolina prompted filmmaker Keresey Pearl and her partner Briana 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