{"id":85855,"date":"2025-11-30T16:54:32","date_gmt":"2025-11-30T21:54:32","guid":{"rendered":"https:\/\/thelaurelofasheville.com\/updatestage\/?p=85855"},"modified":"2025-11-30T16:54:32","modified_gmt":"2025-11-30T21:54:32","slug":"annual-digital-market-offers-area-artists-increased-visibility-during-the-holiday-season","status":"publish","type":"post","link":"https:\/\/thelaurelofasheville.com\/updatestage\/arts\/annual-digital-market-offers-area-artists-increased-visibility-during-the-holiday-season\/","title":{"rendered":"Annual Digital Market Offers Area Artists Increased Visibility During the Holiday Season"},"content":{"rendered":"
\"\"

River Rocks. Judson Guerard, artist<\/p><\/div>\n

The nonprofit Blue Ridge National Heritage Area (BRNHA) has launched its annual Winter Market featuring local artists. The Winter Market offers an online platform for showcasing artists, galleries and art-based organizations during the holiday gift-giving season and beyond.<\/p>\n

What began as a social media campaign highlighting 25 artists in 2021, became a holiday gift guide featuring 30 artists in 2023. Last year, post-Helene, the promotion was extended through the winter months as a supportive initiative for artists on the Blue Ridge Craft Trails (BRCT). \u201cWe feature one image and a direct link to their main website or social media account,\u201d says Robin Johnston, BRCT coordinator. \u201cThe market is organized by art type to make it easier for visitors to scan by their own interests.\u201d This year, 68 artists in a range of mediums are participating.\u201cNot all artists have the time, technology, knowledge or desire to market their own work,\u201d says Bridget Herbig, BRNHA communications manager. \u201cIt can be costly and\/or frustrating. The BRCT works with more than 340 artists, galleries and organizations in Western North Carolina, and we do our best to reach a larger audience utilizing our social media, newsletters and website.\u201d<\/p>\n

Fiber artist Rachel Elise appreciates the opportunities to reach new audiences for her work, with no cost financially or time-wise for her. \u201cThere\u2019s a lot of pressure to capitalize on the holiday shopping season, so it\u2019s great to have accessible and approachable options like this one,\u201d she says. \u201cAs an artist that has both an online shop and a brick-and-mortar location, I hope to reach some potential buyers that may have not found my work otherwise. I have a small retail shop in the front of my studio that features my bags, scarves and wall hangings, as well as work from several other artists, many of whom are local.\u201d While she does not create work specifically with holiday sales in mind, she offers a range of textiles, nearly all priced under $50.<\/p>\n

Glass artist Judson Guerard also creates many affordable works that are popular as gift items, including handkerchief bowls, ornaments and glasses. \u201cThe effect is exponential because it goes beyond just the Winter Market,\u201d he says, \u201cas I am exposed to potential customers and visitors who may visit the Market and are unable at the time to visit in person but may bookmark or retain their interest for a future time.\u201d He appreciates the local emphasis as well. \u201cI look forward to being included in this experience\u2014that is focused on our region and our heritage\u2014with other craft artists,\u201d he says.<\/p>\n

\u201cAs we promote the BRCT Winter Market, in-state and out-of-state visitors can be inspired to explore the creative offerings that are available throughout our region,\u201d Herbig says. \u201cThe end goal is threefold: highlight art in the Blue Ridge; promote local artists and drive sales of their wares; and inspire people to visit WNC, boosting our local economy.\u201d<\/p>\n

Find the Winter Market at BlueRidgeHeritage.com\/holidayguide<\/a>. Learn more at BlueRidgeCraftTrails.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The nonprofit Blue Ridge National Heritage Area (BRNHA) has launched its annual Winter Market featuring local artists. The Winter Market offers an online platform for showcasing artists, galleries and art-based organizations during the holiday gift-giving season and beyond.<\/p>\n","protected":false},"author":14,"featured_media":85857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,69],"tags":[],"class_list":["post-85855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts","category-craft-arts"],"yoast_head":"\nAnnual Digital Market Offers Area Artists Increased Visibility During the Holiday Season - The Laurel of Asheville<\/title>\n<meta name=\"description\" content=\"The nonprofit Blue Ridge National Heritage Area (BRNHA) has launched its annual Winter Market featuring local artists. 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