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Shop Talk: Pink Regalia

Shop Talk Pink Regalia Ladies Lingerie

Stephany Smathers

Pink Regalia is a women’s lingerie boutique with two locations. Stephany Smathers opened the first one in Waynesville in 2010 as a specialty shop to serve women following their mastectomies. It soon expanded its offerings, and then Stephany opened a second store last year in Asheville’s Biltmore Forest.

“Finding a way to empower women has always been important to me and this is a great way to do that,” says Stephany, whose educational and volunteering background is in theological studies and women’s issues. She thinks of a bra fitting as more than just taking measurements; it’s a kind of problem-solving. As every woman’s body is unique, Pink Regalia strives to meet the personal needs of each shopper.

Among the categories of items are swimwear, underpinnings, nightwear, nursing and post-operative garments, and slippers. Delight in the sweet smells of lotions and soaps, grab a gift, or browse through the special bridal section. At Pink Regalia, find the styles you love in a comfortable and fun space made just for you.

Pink Regalia is located at 485 Hendersonville Road, Suite 3, in Biltmore Forest in Asheville, and at 62 N. Main Street in Waynesville. For more information, call 828.785.1881 and 828.454.1004, respectively, or visit pinkregalia.com.

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