The Laurel of Asheville’s Community Events Calendar
If you would like to submit an event to appear in our online Community Events Calendar, please visit our submission page.
The Laurel of Asheville is a lifestyle magazine focused on the arts, culture, and communities of Western North Carolina, and submitted events should fall within this context.
All submissions are subject to editorial approval and edits for clarity and style before being published online. If you are going to include a photograph, please be certain that you have the rights to utilize that image. If there is a question about image rights, we may remove the image. Also, images should be no larger than 2000 pixels wide. Large images will prevent the event from being submitted.
Please allow up to 5 days for your event to be posted. If you encounter difficulties submitting an event, please email amy@thelaurelofasheville.com.
The 2027 Game Plan: Asheville Small Business Planning Workshop
A one-morning workshop for Asheville small business owners. Three local experts. Walk out with a growth plan you’ll actually stick to.
Your 2026 plan lasted until February. Your feed is full of AI slop. Social media feels like a second job. You can’t explain what you do in one sentence.
2027 brings more tools and more noise. The businesses that grow will have a clear message, a simple plan, and AI doing the busywork in the background — in their own voice.
Four things you’ll have by 1 PM:
1. Get clear on your message — Say what you do in one sentence people remember and repeat. (Holly Fisher, Fisher Creative — StoryBrand Certified Guide)
2. Plan your social media in an afternoon — A monthly content plan sized for your actual week. (Amber Jenkins, The Creative Social)
3. Put AI to work without the slop — Save hours, make more money, and keep your voice. What to use the very next day, and what to avoid. (Jason De Los Santos, Pixelated Stories)
4. Leave with one plan for 2027 — Your one-page Game Plan, filled out in the room with help from all three presenters.
What’s included: Full morning with all three presenters; your one-page 2027 Game Plan, filled out in the room; AI tools and workflows you can start using the next day; slides, messaging canvas, and a reusable worksheet; 30-day group check-in on Zoom in January; early bird bonus: free 15-minute strategy call.
Who it’s for: Small business owners, solopreneurs, operators, and in-house marketers in Asheville and Western NC. No AI or marketing experience needed.
Tickets: $47 — or $37 through Nov 20 with code workshop2027 at the official checkout. Only 20 seats. Register: https://tickets.pixelatedstories.net/workshop-checkout
Bring a laptop or notebook. Coffee is on us. Guarantee: walk out with a plan you’d use, or we’ll refund your ticket.