Clothes can reflect your personality, and even your mood for the day. Find your style of fashion at Virtue, an independently owned modern boutique specializing in dresses on Lexington Avenue in downtown Asheville. “These are everyday dresses,” says owner Asia Guyer. “Just like jeans and a T-shirt are everyday items, the dresses in here are dresses you can wear anywhere.” Asia has worked in the retail business on Lexington since 1992. She opened Virtue—the third store she’s owned on the street—in 2006. “The majority of the shops on this street are locally owned,” she says. “The other shop owners are all wonderful and inspiring people.” Asia’s background includes making her own clothing, and her favorite part of the business is helping people express themselves. Come in for a camisole or T-shirt, and leave with a couple of dresses. Browse through an array of accessories and denim. Virtue is always inviting and affordable. A back-to-school sale will take place at the end of this month with discounts ranging from 25–75%.
Virtue is located at 58 N. Lexington Avenue in downtown Asheville. For more information, visit shopvirtue.com, or call 828.254.4200.
